George the Farmer set to inspire children at Henty

George the Farmer with his creators Ben Hood and Simone Kain at last year’s field days.

Popular children’s character George the Farmer will star in guest performances at the Hutcheon & Pearce site across the field days.

George the Farmer has been a social media sensation, growing his Facebook page by 200 fans a week, and rates highly on Instagram, Twitter and Youtube.

He will be performing daily at the Hutcheon & Pearce site at 489-498 Block M at 11am and 2pm.

George’s down-to-earth manner has universal appeal and he is inspiring city-based children to have a better understanding and connection to agriculture.

George the Farmer was created in regional South Australia to educate children about farming practices while explaining how food and natural fabrics are produced through fun picture books, songs, videos, apps and performance.

The creators, Simone Kain and Ben Hood, won the 2017 South Australian RIRDC Rural Women’s Award, the Google Australia Regional Online Hero Top 10, Brand South Australia Flinders University Education Award and the NAB Women’s Agenda Leadership Awards Rural Entrepreneur of the Year.

They were also finalists in the 2018 South Australian Telstra Business Awards under the social change maker category.

In June, Ben was named in the Top 40 Under 40 Awards celebrating the passion, vision and achievements of South Australia’s finest young business people under the age of 40.

There are picture books, a CD of fun, educational farm songs, and two Australian school curriculum aligned teachers’ guides focusing on wheat/wool and pulses.

The latest book, George the Farmer Beehive Breakout, was released last November.

Fifty cents from the sale of each book is invested in working with educational consultants to develop free curriculum-aligned teacher’s guides and videos.

“Over the past six months, we’ve had over 3000 downloads of our resources which has helped educate over 40,000 students across the country about food and fibre production,’’ Simone said.