YTO Tractors flag expansion in Australian market

screen-shot-2016-09-26-at-2-55-03-pm

Kejun Wang, YTO vice president, fourth from left, Les Clarke, YTO Tractors Australia manager, third from right, with YTO staff at the Henty Machinery Field Days.

Chinese manufacturer YTO Tractors has flagged the construction of a central distribution hub as the company drives for a toehold in the Australian market.

YTO chose the Henty Machinery Field Days to introduce their range of 35-220hp tractors to the southern Australian market and debut the company’s first powershift model.

Held on September 20-22, the field days were attended by an international delegation including Kejun Wang, president of YTO Group Corporation, and Les Clarke, EveryMach YTO Tractors Australia general manager.

YTO opened its first official service facility in Toowoomba last year followed by a second southern facility in Melbourne at Pakenham.

Mr Wang said Henty was identified by YTO as one of the largest field days in Australia and covered a large company customer base.

Planning for Henty began in early 2016 with a delegation of 10 attending including marketing, production assembly and international trade staff.

YTO is primarily focusing on the tractor range of 70 horsepower and above.

“YTO Group is the largest tractor manufacturer in China and we wish to expand in Australia,’’ Mr Wang said.

“At this field days, we have introduced our new horsepower model which is a direct rival to the US brands.

“At Henty, we were really pleased to see our customers were happy with the product we had on display.’’

Mr Wang said the next phase for YTO would be to focus on the powershift models, including the LF2204 220hp 4wd aircab.

“In the future, we are looking to build a central hub in order to provide better products and training for the service centres,’’ he said.

“We are already in the preparation stage and it will be probably some time next year.

“Our team in Australia is already working on that.’’

Mr Wang said the Chinese product range would be continually modified to suit Australian conditions.

“Our high clearance model is particularly designed for the Australian market,’’ he said.

“Our models are just as powerful as the US and European brands.

“We are looking to maximise the efficiency of our models for the Australian market and price wise we are competitive.

“It is our primary goal to make our models affordable.’’

YTO has reported a 50 per cent increase in sales volume since opening a northern Australian service facility, and has identified six strategic areas in the world for expansion.

The tractors are complemented by a range of Mateng implements.

Mr Wang said Australia was on the company’s radar, with efforts focused at developing a repeatable system.

“We are starting to build our sales and service centre, and spare parts,’’ he said.

“We have had much positive feedback at Henty with lots of demand for our powershift models which are similar to those available from (European and US manufacturers).’’